Private Space in a Public Place

"Walk down the street of any large city in any country of the world and watch the people who are talking on their cell phones: they are in their own space, physically adjacent to one location and one set of people but emotionally somewhere else. It is as if they fear being singletons in the crowd of strangers and opt instead to maintain connection with their pack, even if the pack is elsewhere. The cell phone establishes its own private space, removed from the street. Were the two people together, walking down the street, they would not be so isolated, for they would both be aware of one another, of the conversation and of the street. But with the cell phone, you enter into a private place that is virtual, not real, one removed from the surrounds, the better to bond with the other person and the conversation. And so you are lost to the street even while walking along it. Truly a private space in a public place."

-Donald A. Norman, 2004


Norman, Donald A. Emotional Design: Why We Love (or Hate) Everyday Things. New York: Basic, 2004. Print